Client Background
The client approached us with a general interest in the recruitment space but no clear, endorsement-ready idea. They had no product, no structured plan, and no defined strategy for meeting Innovator Founder Visa requirements.
The Objective
To develop a business that meets endorsement standards of innovation, viability, and scalability, and position it clearly for approval.
Step 1: Ideation
We worked closely with the client to identify gaps in the job search market. Most platforms rely on filters and keywords, which often fail to capture what candidates actually want. From this, we developed a prompt-based job discovery platform where users describe the role they want in natural language. Instead of searching listings, users prompt the platform, leading to more accurate, personalised matches. The idea was refined to meet endorsement expectations around innovation and real market demand.
Step 2: Business Plan Development
We developed a structured, endorsement-ready business plan aligned with how endorsing bodies assess applications.
- Clear problem definition and solution positioning
- UK market opportunity and target users
- Competitive landscape
- Revenue model and growth strategy
- Scalability plan
Step 3: Product Development
We developed a functional prototype of the platform that demonstrated how the product works, the user journey, and a tangible version of the idea, making the concept easier to understand and significantly strengthening the application.
Step 4: Financial Strategy
We built detailed five-year projections covering revenue, cost structure, unit economics, and growth assumptions. The financials were realistic and structured to withstand detailed questioning. The client was guided to fully understand and confidently explain the numbers.
Step 5: Interview Preparation
We prepared the client for the endorsement interview through structured guidance and mock sessions, ensuring they could clearly explain the business, justify decisions, and respond confidently to questioning.
Outcome
The application stood out due to:
- A clear and innovative concept
- A well-structured business plan
- A tangible product prototype
- Strong interview performance
Final Result
- — A validated business concept
- — A working prototype
- — A clear strategy for building and scaling in the UK
